Creative lecture 3 – OSMU lecture, “There is no such thing as original.”
Date and Time: Nov. 5th 2018 (Mon) 16:00 ~ 18:00
Place: Contents Talented Campus
Lecturer: Won-Ho Shin, PD (Producer)
There are total 6 creative lectures on the ‘GLOCAL MUSICAL LIVE’ Season 3 to help applicants developing their works. The last creative lecture which was proceeded as an opened lecture with staffs in the field of contents dealt with a subject of ‘One Source Multi Use’, and the producer (PD) Won-Ho Shin stepped up for lecture who was famous for the various entertainments such as ‘Qualifying Men’, ‘Reply~’ series and ‘Wise prison life.’ Shin PD talked about the way to dig up something new contents with his field experiences.
The way which was found on unexpected place
Shin PD brought various entertainments and dramas into success, but he did not dream of being a broadcasting PD from the first time. His dream was to be a movie director, however he entered KBS broadcasting center right after graduating Seoul National University with the major of Chemical engineering just because he could not deny his parents’ will. He first started as a PD on an educational channel, but he’s assigned to move to the entertainment channel within 10 months of his entrance. That sort of channel did not have better reputation at that time, but he had no choice but to work at there whether he liked or not. His first program for assistant director was ‘Koong-koong-tta game’ which was famous channel on the weekend. Viewers liked it due to its rare and fresh attempt at that time. Viewer ratings were high and most of all, he met lots of people to follow and enjoy his program. At that period, Shin PD came to feel for the first time about the essential fun of the people who produce contents which people watch, talk about, and enjoy. And now he can say that, this was the driving force to produce his own contents.
Something which can be seen when being against the principle
His career as the entertainment PD faced crisis as well as chance at his debut program ‘Man’s Road (Qualifying Men).’ Shin told that he got an “experience to throw away his thought that people would like the program if I produce well.” There is its own principle and rule when producing entertainment programs. The main purpose at that time was ‘fun’, so it was certain of dos and don’ts. For example, no one can imagine to sing or run marathon on the entertainment channel. Because casts cannot make audiences laugh by talking with singing or running at the same time. Also there should be very accurate format to make viewers recognize the program as fast as possible. At the first time when he planned ‘Qualifying Men’, he chose and selected items in accordance with producing method and principle to ‘make the entertainment program well.’ The result was looking good, however, there were bunch of old items without anything new. It was not bad, as well as not good either. Therefore, he re-checked his left-out items because he chose to try new rather than evasive program. So his final work, the ‘Qualifying Men’ was such a program to get out of existing rules and principles for the entertainment program. There was no such fixed mold to viewers recognizing easily even if there was a huge subject, ‘challenge.’ Casts sang, and ran marathon. On the sight of rules and principles, ‘Qualifying Men’ could never be a program to succeed. However it got an award as well as viewers loved it.
Shin PD’s walk out of principle continued at his drama production. It was the period of producing the drama ‘Reply 1997.’ He did not even know what to do because it was the first time for him to produce a drama even if he assisted at the first time he entered. He called for a help to his colleagues but they could not answer him well, so he just did it the way as usual. His way to produce program with sharing everyone’s opinion all together was applied on the production of drama now. It was familiar to Shin PD, so it came to be some kind of fresh trial on the drama production field as a result. Therefore, the drama ‘Reply 1997’ got so famous due to the style of its own production, casting with its own grains which was totally different from existing dramas, and Shin PD got his successful debut as a drama director.
Rise with 2% flexibility
Shin PD is selected as ‘revolutionary person’ because of his successful entertainment and drama program from time to time, however Shin reputed himself as a person who is conservative and sticks to the principle. He emphasized and said, “If you follow the principle, things go easy. There’s nothing to worry about. However, if you follow the same process every time, there would be always similar results on your hand. So you can make a huge difference on the result only when you have your own tiny flexibility to break the principle.” Shin PD told that the reason and method to produce his own fresh contents was the ‘2% flexibility of reasonable doubt at the last second.’ And he added, “Many people misunderstand that there will be some sort of new ideas come out with some special feature so that everyone can recognize. But the new ideas never come that way.” Even the new idea looks like weird, feels like weird so that people would like to deny them at the first time. So there are not so many people who catch the new idea even if it comes close to them. Shin finished his lecture by saying, “The way to find out the new idea is to doubt at the last moment. So if you have your own flexibility to flip your thoughts by following your principle, then you’d have very different result.”